Contextual advertising (Context)
So, contextual advertising is advertising in search engines (search engines).
We explain as simply as possible. You Google your keyword, and the first three or four results lead you to a page with an offer to buy something you were looking for. Such an ad looks like a text ad with keywords. Keywords are what people are looking for online. With certain settings, this advertisement will haunt you on other sites or on social networks.
Contextual advertising has several advantages:
- Firstly, your ad is seen by people already interested in your offer;
- Secondly, with the help of context, you can promote almost any product or service;
- Third, you pay for the number of actual clicks on the site. For how many people were attracted by advertising, and not for placement (as is usually the case).
Why do I need to use context?
- bringing a new product or service to the market;
- increasing sales;
- conducting an advertising campaign;
- increasing knowledge about the brand, brand
Context ads is an effective tool when properly configured. In context ads, it is easy to control the budget and determine what and when the money is spent. Also here you can make changes to the settings quickly enough.
from 500 USD for installation and setup
from 300 USD for maintenance (the price is for a specific channel)
Как не потерять потенциального клиента?
Кропотливо настраивать рекламную компанию, сделать кучу тестов, выбрать лучший вариант объявления. Или написать нам ;)